Job Location: Hyderabad
Reports to: Business Head – Vegetable Seeds
AccountabilitiesNew product trial planning
|Key Skills||LEGAL MANAGEMENT, SEED ACT, MAINTAINING MIS|
|Qualification||MSc. in plant breeding/genetics or Botany with Plant breeding/genetics specialization|
|Key Skills||BREEDER, RICE BREEDING, RESEARCH|
As a Product Manager, you are responsible for Strategy, Managing & coordinating marketing activities of the Crop assigned to you. Drive the team to achieve qualitative and quantitative targets. Encourage and establish innovation to improve processes & productivity. Should have good commercial acumen and be able to forecast short-term & long-term plans.
Participates and leads the crop strategic vision – SCR (Strategic Crop Reviews) tool – provides clarity to management on the crops – business environment, improve market presence, reach & penetration
Understand market dynamics and competitive environment in Vegetable markets in the region and translate it into strategy
Determine breeding objectives and product specifications at mid and long term level.
Under the supervision of the Portfolio Lead, elaborate & execute the Crop Strategy for his crops
Marketing mix – focus on margin optimization, minimizing portfolio risk, product pricing & positioning
Manage product range (PLC) – new product introduction, product phase out, pipeline product strategy.
Manage new products introductions in accordance with the strengths and weaknesses of existing product range, market potential, new market opportunities, future trends & competition pressure
Optimize turnover and margin of managed products through supply chain expectations, sales potential evaluation and product pricing guidance.
Collaborate with sales management in the development and implementation of product positioning & pricing strategies
Assume technical expertise by providing sales with technical data in order to support optimal product performance and product sales
Product Development Co-ordination:
Collaborate & manage new products, new product concepts and product development with the Breeder, Product Development and sales.
Create and maintain working relationships with local internal and external product development resources in target markets
Develop and implement product trial plans with breeders and regional product development teams based upon market knowledge and objectives and existing range & germplasm pool.
Assess trial results obtained from breeders, product development and sales to determine product performance and life cycle decisions.
Co-ordinates and gives direction on samples movement in the region
Cross functional collaboration with seed supply to ensure smooth supply and availability of the products
Participate in production planning pre-release meetings. Manage safety stock level for his crops.
Manage the seed quantity needs for varieties under development, through collaborative efforts with Sales Managers in preparation for commercial launch.
Work with inventory management teams to effectively and efficiently manage seed availability for varieties at the development stage.
Manage new seed product form development and introduction in collaboration with Seed Technology, Research and Sales.
Maintain and improve product quality consistency via collaborative efforts between Production, QC, Operations, Inventory Management and Seed Technology.
Market intelligence & Business outlook:
Collect market data in collaboration with development and sales teams. Maintain market information data bases.
Analyze market data in order to identify key market targets, and to anticipate major market changes. Responsible for market segmentation (PMC = Product Market Combinations). Calculate market shares.
Maintain knowledge of all varieties within the assigned product portfolio.
Initiate and lead in the construction of new partnerships, while maintaining existing partnerships as it applies to seed supply outsourcing, breeding cooperation, and variety integration in the product range.
Promote species communication within the company (internal documents, sales conventions, open field days etc.)
Co-ordinate with communications for effective product promotion, new product launches, product campaigns, literature, go to market activities, Brand management and leveraging products USP for creating awareness in the market
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategic Planning, Forecasting and Analysis – Ability to initiate and lead the planning and analysis of market data, through constant communication and coordination with research, development, and sales teams, in order to evaluate main targets. Ability to plan actions, execute, follow-up and analyze results.
Technical Skills – Practical knowledge and experience in breeding, seed development, seed sales or seed or vegetable production. Project management ability needed. Prior experience in dealing with vegetables seeds preferred.
Interpersonal Skills – Possess strong leadership and communication skills. Ability to develop and maintain productive work relationships with various positions within the organization such as breeders, lab personnel, sales and product development teams, seed production department, inventory management, quality control, operations plant managers, communications, product management, and technical data teams.
Teamwork - Team player with a positive attitude. Ability to lead as well as collaborate.
Judgment - Exhibit sound and accurate judgment. Accept personal responsibility for task fulfillment and job performance.
Professionalism - Highly self-motivated individual, with a high level of time management and organizational skills and a creative aptitude. Well-organized, committed, accurate and thorough, with attention to detail.
Adaptability - Ability to deal with frequent change, delays, or unexpected events. Ability to handle multiple projects simultaneously. Ability to travel on a regular basis. Ability and willingness to work outdoors in adverse weather conditions (agricultural fields).
Attendance/Punctuality - Ensure work responsibilities are covered.
Dependability - Ability to work in an independent and self-directed manner.
4 to 8 years post qualification experience in Marketing or Product Management in a Seed company.
|Qualification||MBA Agri Business Management or MBA Marketing with Agri industry experience|
|Key Skills||MARKET DEVELOPMENT, PRODUCT MANAGEMENT, CROP MANAGEMENT, BRAND MANAGEMENT|
|Key Skills||SALES, MARKETING, BUSINESS DEVELOPMENT, MARKET DEVELOPMENT|
|Qualification||Any specialization MBA/PGDM with Graduation in Chemistry / Life Sciences / Biopharma/ /Biotech / Biology / Food|
|Key Skills||SALES, MARKETING, BUSINESS DEVELOPMENT, MARKET DEVELOPMENT|
|Qualification||Bsc agri & Msc Agri|
Reports to General Manager India
About the Role:
With 2 other National Sales Managers, he will be in-charge of building the commercial strategy of HMCLAUSE India, presenting it to the General Manager. Lead from front on the ground and motivate his team to achieve Sales turnover targets linked to the success of the company. Should have good commercial acumen to be able to forecast short-term & long-term sales potential of his territory. Meticulously work with team to achieve cash receipts targets and anticipate sales trends. Actively collaborate with internal stakeholders for sharing market information, data analysis and updates.
Team Management: Responsible for hiring, onboarding & training on sales and technical skills of the team. Build up a culturally diverse team with young and experienced people. The team will comprise of Area Sales Managers and SDOs with support of 2 Regional Sales Manager. Evaluate team members skills and performance through the annual appraisal process and propose people development initiatives.
Achieve Sales Targets: The goal is to improve Turn Over and Margin on the defined area by introducing new varieties, managing prices and discounts, exploring prospects of new & reliable customers. Build strategic schemes in coordination with the other NSM in order not to disturb the global growth of the company, to follow and drive main customers and business actors (vendors, nursery, key projects…).
Local Politics: Participate to local seeds associations, university conferences, local agricultural shows. To be involved in the agricultural local context and organize farmers training. Be in perpetual contact with the ground to anticipate local issues (complaints, registrations etc).
Market Data Analysis: To become a local expert by continuously doing benchmark on competitors, getting market information from team, local authorities, customers, tenders etc. Summarise and feed all market information on a monthly basis to Marketing and General Manager.
Business Forecasting and follow up: Train team to control and amend the various forecast predictions in sync with real time market situations. Follow-up on forecast completion and propose correction if needed. Responsible for fixing annual Sales Target for team members.
Revenue Management: In compliance with HMCLAUSE policy and in constant coordination with Finance team, ensure the monthly cash collection from customers. Follow-up / block deliveries to non-reliable customers.
Cost management: As a team Manager you are responsible for implement company policies and optimize the expenses of your team such as partner invitations, free seeds, travel expenses… to optimize HMCLAUSE India cash flow.
Communication: To support sales increase and market presence, build the annual communication plan with the other NSM and in near collaboration with communication department. Strict adherence to this plan has to be respected.
Specific Projects: According to the area of expertise and skills of the team members, assign special projects for the overall development of HM.CLAUSE business and success.
|Key Skills||SALES, NATIONAL SALES, MARKETING, MARKET DEVELOPMENT, PRODUCT MANAGEMENT|
|Qualification||Bachelor’s degree in Agri/Life Sciences/MBA|
|Key Skills||ISTA ,GERMINATION, UT LAB, UT LAB OFFICER, GERMINATION, TZ, MOISTURE, PURITY|
|Qualification||Degree or Diploma in Seed Science/ Botany/Agri/Life Sciences|
KEY ACCOUNTABILITIES (MAIN AREAS OF WORK RESPONSIBILITIES)
Coordinating with Field Team
Develop creative options and finalising same in consultation with team
Develop multiple creative options for any internal and external communication and take feedback form group of people like selected members of sales team and marketing team
Developing marketing inputs like – leaflets, brochures, poster, banners, other promotional materials in consultation with marketing team
Developing creative contents of the promotional materials taking inputs from research and field team
Developing these inputs in vernacular language in consultation with local field team
Ensure branding requirements and guidelines
PROFARM & Website Maintenance
Coordination with Iconcept and sales team for day to day operations.
Follow up with sales team for achieving milestones.
Maintenance and regular updation of website
KEY FUNCTIONAL SKILLS
Expertise in Coral Draw & Adobe Photoshop
Expertise in Computer applications
Constant Follow up
Ownership of work
|Key Skills||MARKETING SERVICES AND COMMUNICATIONS|
|Qualification||Graduate, preferably in communications and designing|