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Digital Marketing Associate - Bengaluru

Posted by Hima Published on Thu, 2017-07-06 10:40
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Job details

Location:
Bengaluru
Salary:
.6 to 4.1 Lakhs per annum
Exp.:
As mentioned in JD

Company Profile:

About Cultyvate

We are a brand new startup and we are building a sophisticated farm cultivation solution that integrates IoT sensors, crop models and artificial intelligence, to deliver significantly higher crop yield and quality. We have collaboration with leading research universities in the country like Indian Institute of Science (IISc) and University Agricultural Sciences, Bangalore for joint research and development of our solution.

We are self funded right now and relatively small setup working out of a small house. We are looking for smart people to join us from the initial stages of the venture and grow with the company. We are looking for people who are entrepreneurial in nature and who do not expect a formal office setup with sophisticated facilities in the first year of our operations. 

Job Description:

Who we are looking for:

Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Experience in working with companies or projects in Digital Marketing for Agriculture and Allied Fields is a huge advantage.

Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

Degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

 

Please share cvs to jobs@seedbuzz.com

Contact: info@seedbuzz.com


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